Research Designed for real decisions

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How I Conduct Research

Every project begins with understanding your goals and the decisions you need to make. From there, I build a custom plan that matches your audience, timeline and budget. My approach blends attentive listening, strong methodology and clear reporting that gives you insights you can use right away.

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METHODOLOGIES & Techniques

  • • Individual in-depth interviews (in-person, telephone, or web-assisted)
    • Focus groups, mini-groups, dyads and triads
    • Group revolutions and custom discussion formats

  • • Online surveys
    • Telephone surveys
    • Intercept surveys at medical conventions
    • Awareness Trial & Usage (ATUs), message recall studies, customer profiling, product positioning and more

  • Explores dialogs among respondent segments in order to discover discontinuities in perception, attitude, and behavior.  One common use of this technique includes a group of physicians who view a group of patients, then, in the final, minimally guided phase, physicians and patients come together and discuss the topic jointly.

To help generate complete, credible insights, I work with a wide range of healthcare stakeholders to ensure every study reflects the real-world dynamics of your market. This includes:

WHO I WORK WITH

• Key opinion leaders and influential physicians
• Academic and community-based healthcare providers
• Allied health professionals
• Retail and hospital pharmacists
• Patients and caregivers

Therapeutic Categories

My expertise spans many therapeutic categories, from large markets to highly specialized conditions. This range allows me to support both established brands and emerging therapies with the context they need. Experience includes, but is not limited to:

• Acute and Chronic Pain
• Oncological Conditions
• Respiratory Conditions
• Neurological Conditions
• Diabetes and its long-term complications
• Rare diseases including but not limited to: acromegaly, achondroplasia, hypochondroplasia, central precocious puberty, ALS and Rett Syndrome

Contact